About
Good Design.
Done properly.
I’m Jon Heavens, a graphic designer and illustrator of over 15 years, working across brand identity, print, packaging, and digital applications. My clients know that design does a job: it communicates before anyone reads a word, and it has to hold up over time.
My background spans hospitality, tech, music, apparel, education, merchandise, and games design. Across all of it, one thing stays constant: good design, done properly.
I take on a small number of projects at a time so each one gets proper attention.
Design skills
- Brand Strategy
- Logo Design
- Typography
- Print Design
- Packaging
- Web Design
- Motion Graphics
- Art Direction
- Illustration
- Signage
- Apparel Design
- Vehicle Wraps
Experience
15+ years, across studios and solo.
A fifteen-year career shaped by three studios and a decade-plus of freelance practice running alongside. Each role brought different clients, constraints, and standards — and all of it feeds into how I work with clients today.
Independent
Freelance Designer
Ongoing freelance practice across 15+ years with clients in the UK, US, and Europe. Brand identity, merchandise, and publication work for bands, game studios, and independent businesses.
Little Brother Books
Senior In-House Designer
Publication design, project management, and brand guidelines for a UK children’s publisher. Licensed work with Aardman, Purple Mash, Jazwares (Squishmallows), and GamesWarrior (Minecraft).
SeenInDesign
Senior Studio Designer
Brand identity, print, and digital work for hospitality and lifestyle clients across the South West. Projects included Viva Torquay, Otto Torquay, Medirest, and Park Lane.
LHC Design
In-House Designer
Graphics team at a leading South West architecture and urban design firm. Print collateral, 3D visualisation rendering, and publication design for planning consultations across Devon, Cornwall, and beyond.
Clients
Notable clients worked with
A selection of bands, brands, studios, publishers, and venues I’ve worked with across in-house and freelance engagements. Ohio metal bands, Japanese guitar manufacturers, Devon hospitality, South West councils, US game developers — the common thread is a real commitment to visual quality.
Recognition
Awards & Recognition
Creative Conscience Awards — Bronze
Recognition for Fray, a BJJ charity brand designed for men’s mental health fundraising.
How I Work
The Process
Discovery
Understanding the business, the audience, and what the project needs to achieve. A clear brief produces better work.
Strategy
Before any visual work begins, I establish what the brand needs to communicate and to whom. That foundation shapes every decision after it.
Design
Concept development, refinement, and presentation. Multiple directions if needed. Honest feedback welcomed.
Deliver
Final files, guidelines where needed, and support through rollout. The handover is complete when you have everything to move forward.