Hospitality
Design for restaurants, bars & cafes.
Hospitality design has to work harder than most. A menu needs to sell without a salesperson. A sign has to pull people off the street. A brand has to feel right before anyone tastes the food. I design for venues that take their identity as seriously as their product — restaurants, bars, cafes, activity venues, and event-led hospitality.
Most of my hospitality work has been across the South West — Torquay, Exeter, and beyond — but the principles transfer. Whether you’re opening a new venue, rebranding an established one, or updating materials for a seasonal push, the work follows the same standard: design that serves the business, built on proper strategy, delivered print-ready.
Why It Matters
Design that puts people through the door.
Hospitality is competitive. The venues that stand out are the ones that look like they mean it — consistent branding, menus that sell, signage that stops people walking past. I’ve worked with venues that have seen measurable differences in footfall, average spend, and customer perception after a proper design overhaul.
It is not decoration. It is commercial. A well-designed menu can lift average spend by 10–30%. A consistent shopfront gives a customer confidence before they walk in. A clean website and booking flow reduces no-shows. Good design is operationally valuable — not a nice-to-have.
Deliverables
Everything a venue needs
Brand Identity
Logo system, colour palette, typography, and brand guidelines. The foundation every touchpoint is built on — consistent whether it appears on a menu, a van, or a billboard.
Menu Design
Food menus, drinks menus, cocktail cards, specials boards, and tasting menus. Designed to sell, designed to upsell, and easy to update when the kitchen changes.
Signage & Wayfinding
A-frames, window graphics, hanging signs, wall murals, and exterior signage. First impressions from the street and the difference between being walked past and being walked into.
Print Collateral
Loyalty cards, flyers, table talkers, posters, business cards, event materials, and packaging. The physical touchpoints that carry the brand between visits.
Digital & Social
Website design, booking flow UX, social media templates, Google Business assets, and promotional graphics. Consistent branding across every platform customers discover you on.
Seasonal & Event Work
Menus change, events rotate, specials come and go. Ongoing design support that keeps marketing materials current without rebuilding the wheel every season.
Who I Work With
Types of venue
Restaurants & Cafes
Full brand systems, menu design, signage, and digital presence. From artisan coffee brands to cafe-delis and full-service restaurants.
Hanlees (Exeter) · The Roast Inside · Button Bakery
Bars & Activity Venues
Bar and venue branding that works across drinks menus, event flyers, signage, and social. Designed for footfall and atmosphere.
Viva Torquay · Park Lane
Hotels & Hospitality Groups
Multi-venue brand systems with guidelines that keep identity consistent across rooms, restaurants, and bars under one roof.
Group-ready brand systems
Event-led Hospitality
Pop-ups, food festivals, ticketed events, and seasonal venues. Brand work that spins up quickly for launch and reads across every channel.
Sapper Games · The Stand Off, Exeter
Selected Work
Hospitality Projects
A selection of hospitality projects across venues, cafes, bars, and events. Click through to the full case study for each.
Questions
Common questions
Do you only design for hospitality venues in Devon?
No — a good portion of my hospitality work has been in Devon (Torquay, Exeter, across the South West), but venues anywhere in the UK or abroad can work with me remotely. Site visits are straightforward for local projects; for venues further afield, photography and video walkthroughs cover most of what I would need to see on-site.
How much does a full hospitality brand cost?
It depends on scope. A straightforward logo and menu system sits in one range, a full identity with signage, print, and digital across a multi-room venue sits in another. I quote every venue individually after a proper brief — you will get a clear proposal with fixed project pricing before any work begins. See the Hospitality Brand Kit page for starting prices on common packages.
Can you help with menu updates after the initial project?
Yes. Seasonal menu refreshes are one of the most common ongoing requests. I offer a quarterly retainer for venues that need regular updates — menus, event posters, social content, minor design amends — which works out significantly cheaper than commissioning each piece individually.
Do you design the actual menu printing and signage, or just the files?
I design the files and provide print-ready specifications. I work with print and signage suppliers recommended and used regularly, so I can co-ordinate production for local jobs if that is easier for you. For venues outside the South West, I hand over files ready for your own supplier with full specs.
Will you work with a venue that already has a brand?
Yes. Refreshes and extensions are common — keeping what is already working, redesigning what is not, and adding what is missing. I audit what you have first, then propose where to invest.
What about websites and online ordering?
I design hospitality websites with booking and ordering flows built in. Whether that is a Squarespace refresh, a bespoke design, or integration with an existing booking platform, the goal is the same: make it fast for a customer to find, pick, and pay.
Pricing
Packages built for venues
Three standard tiers — Foundation, Launch, and Ongoing — designed for new venues, rebrands, and existing spots keeping their design fresh. See exactly what each includes and starting prices.
View the Hospitality Brand Kit →Start a Project
Ready to talk about your venue?
Tell me about the project — venue name, location, and what you need designed. I’ll come back with a clear proposal within 48 hours.