Torquay, UK
Graphic designer for Torquay venues.
I’m Jon Heavens, a Devon-based graphic designer with over 15 years of experience working with Torquay venues across the harbour, Babbacombe, Torre, Wellswood, and the wider English Riviera. Most of the work is hospitality — brand identity, menu suites, signage, web, and the launch print pack a venue needs to actually open the doors.
Torquay’s commercial centre lives or dies on its hospitality. Bay-front restaurants, harbour bars, activity venues, and Babbacombe coffee stops all compete for the same visiting weekend. The venues that hold attention have one thing in common: a visual identity that does the convincing before the menu lands on the table. That is the work I do.
What I Do
Design Disciplines
Brand Identity
Menu Design
Signage
Print & Publication
Packaging
Vehicle Wraps
Logo Design
Digital Design
Illustration
Apparel & Merch
Industries
Who I Work With in Torquay
Torquay is a hospitality town first. Restaurants, bars, hotels, and activity venues across the bay drive most of the commercial mix, with retail, leisure, and tourism services orbiting around them. The work I do here reflects that: heavy on brand identity, menu design, signage, and the launch print pack — plus the digital systems venues need to take bookings and run social.
Restaurants & Pizza Kitchens
Full brand identity, menu suites, takeaway packaging, and signage for sit-down restaurants, pizza kitchens, and casual diners across the bay. Menus that lift average spend and signage that pulls foot traffic.
Otto Torquay · Hanlees · independent restaurants
Activity Venues & Entertainment
Brand systems for activity venues, leisure attractions, and entertainment-led hospitality — axe throwing, interactive darts, street golf, escape rooms. Identity work that walks the line between premium and approachable.
Viva Torquay · activity venue branding
Bars & Cocktail Venues
Brand identity, drinks menus, cocktail flash cards, and event print for harbour bars and cocktail venues across Torbay. Print that earns its place on a busy table without overshadowing the drink.
Park Lane (JAM Leisure cocktail cards) · cocktail print suites
Cafes & Coffee Shops
Cafes from Babbacombe to Cockington needing identity, menus, takeaway cups, and shopfront signage that holds up across seasons and weather.
Hanlees Cafe & Deli · independent cafe branding
Tourism & Attractions
Visitor-facing tourism businesses across Torbay needing print collateral, wayfinding, brochures, and on-brand digital. Visual systems built for tourist-season throughput.
Riviera attractions · seasonal venue branding
Retail, Trades & Services
Retail, trade businesses, and service providers across Torquay and Paignton needing professional identity, vehicle livery, and operational print. The brand work that makes a small business look like the bigger version of itself.
Empire Exterior · independent retailers
Local Projects
Selected Torquay & English Riviera Work
Torquay and English Riviera projects covering brand identity, menu design, signage, web, and motion. Most of the work below started with a sit-down at the venue and ended with a complete launch suite — printed, screen-ready, and signed off on the day of opening.
Areas Covered
Working with businesses across Torbay
Working across Torbay and the wider English Riviera. Site visits and in-person meetings available for venue openings, photography days, and supplier handover.
Questions
Frequently asked
Are you based in Torquay?
I’m based in Devon and work with Torquay venues regularly, including on-site meetings around the harbour, Babbacombe, and Torre when a project benefits from it. Most project communication runs by email, video call, and shared files — the working pattern is the same whether the venue is on the bay or in another city.
Do you specialise in hospitality design?
A large share of my Torquay and South West work is hospitality — restaurants, bars, cafes, and activity venues. That said, the discipline carries across sectors. The same approach to brand identity that opens a Torre cocktail bar will land an Exeter consultancy or a Plymouth marine business.
Can you handle a full venue launch — brand, menus, signage, and web?
Yes — that is the most common shape of a hospitality project here. Brand identity first, then the launch print pack (menus, table talkers, business cards, vouchers), signage spec for fit-out, social templates, and a website with booking flow built in. Delivered ready for the supplier list you already have, or supplier-coordinated end-to-end if you want me to manage that side too.
How much does a hospitality brand cost?
Quoted per project after a proper brief. A standalone menu redesign sits in one range, a full brand-identity-plus-launch-pack sits in another, and an ongoing retainer for seasonal updates is different again. No templates, no fixed packages, no surprise fees.
How long does a venue brand take to deliver?
Most full venue brand projects run six to twelve weeks from brief to launch-ready files. Tighter scopes — menu refreshes, signage updates, a single print piece — can run in two to four weeks. Launch dates work backwards from the brief if you have an opening day pinned.
What files do I receive at the end of a project?
Every asset in every format you need — AI, EPS, SVG, PDF, PNG — plus brand guidelines where applicable. Print-ready for sign-makers and printers, web-ready for the booking platform, social-ready for launch posts. You own the files outright.
Start a Project
Opening or rebranding a venue in Torquay?
Send me your brief — venue name, location, opening date, scope — and I’ll come back with a clear proposal tailored to the launch.
Currently taking briefs