Devon, UK
Logo design that lasts.
Jon Heavens designs logos and brand marks for businesses across Devon, the South West, and beyond. Over 15 years building marks that survive at 32px favicon and 4-metre van-wrap scale, delivered as full systems with variants, guidelines, and supplier-ready files. A logo is the one asset a business reuses for the next ten years. Every touchpoint, every invoice, every shopfront, the mark appears everywhere. Design it right the first time and it carries the brand without effort. Get it wrong and everything downstream suffers.
I’m Jon Heavens, a graphic designer based in Devon with 15+ years of experience designing logos for businesses across the South West, the UK, and internationally. From single-mark logos to full brand identity systems with guidelines, print collateral, and digital rollout, every logo is designed to scale, survive, and stay relevant.
What Makes a Good Logo
Six principles
A Logo is a System
A proper logo comes with variants, horizontal, stacked, icon-only, monochrome, reversed. One file does not cut it. I deliver the whole system so the mark works on a pint glass, a billboard, and a favicon without compromise.
Scales Without Breaking
A logo that works at 32px favicon and 4-metre van wrap passes the test. Every mark I design is drawn for extremes, heavy stroke weight at the small end, clean geometry at the large end.
Built to Last
Trends age badly. Chrome gradients, outline-only marks, AI-generated weirdness, all dated within two years. My designs default to timeless construction: considered geometry, purposeful type, minimal ornament.
Print-Ready, Screen-Ready
Every final delivery includes vector source files (AI, EPS, SVG), print-ready PDFs, and screen-optimised PNGs with transparency. You can take the files to any printer, any developer, any supplier.
Proper Brand Guidelines
Every logo ships with usage rules, clear space, minimum size, colour values, what not to do. So whoever uses the mark next (you, an intern, a print supplier) knows how to apply it correctly.
Ownership is Yours
Once a logo project is paid in full, every file is yours outright. No licence terms. No attribution required. No payment-per-use. The mark belongs to your business.
Selected Logo Work
Logos designed by Jon Heavens
A selection of logo and brand mark projects across hospitality, trades, tech, gaming, music, and apparel. Each built as a system, not a single file.
Process
How a logo project runs
A four-stage process, scoped to the project. Typically three to six weeks for a logo-only brief, longer for full brand systems.
Discovery
Understanding the business, the audience, and the context the logo has to work in. A strong logo starts with a clear brief, what it needs to communicate and where it will appear.
Strategy
Before sketches, I establish visual direction: type-led or mark-led? Wordmark, monogram, or symbol? This decision shapes every design that follows.
Design
Multiple concept directions with clear rationale for each. Refinement based on feedback. Technical construction, grids, proportions, optical balance, happens during this phase.
Deliver
Final logo system in every format, brand guidelines document, and any supporting assets (favicon, social profile images, email signatures). Yours to keep.
Devon-Based, Globally Working
Local when it helps, remote by default.
Being based in Devon means I can meet local clients face-to-face when a project benefits from it, venue visits, on-location photography, supplier coordination. But most client work is handled remotely. Clash Grotesk is legible in Ohio just as easily as in Ottery St Mary, and a well-designed logo behaves the same way.
Questions
Common questions
How much does a logo design project cost?
Depends on scope. A standalone logo with variants and a basic guidelines document sits in one range. A complete brand identity system with full application rollout sits in another. I quote every project individually after a proper brief, no templates, no surprise fees. You get a clear proposal before any work begins.
How long does logo design take?
Typically three to six weeks from brief to final files for a logo-only project. Complex brand systems take longer. Rushed timelines are possible but usually mean compromises, I would rather quote honestly than overpromise.
How many concept directions do I see?
Usually two or three strong directions rather than a dozen weak ones. Each concept comes with a rationale explaining why it exists, so feedback is structured around strategy rather than personal taste. Revisions are built into the project fee.
Do I own the logo outright?
Yes. Once the project is paid in full, every file is yours. No licence terms, no payment-per-use, no attribution required. You can trademark the mark, reproduce it anywhere, and reuse it without contacting me.
What if I only want a logo, not a full brand identity?
Yes, logo-only projects are fine. That said, a logo on its own is usually applied inconsistently once it leaves my hands (wrong colour, wrong spacing, wrong typeface) which undercuts the whole point. Even a minimal set of usage rules helps. I can scope a project accordingly.
Do you work with businesses outside Devon?
Yes. Most of my clients are based outside Devon, across the UK, US, and Europe. Remote collaboration is the default, with video calls, shared files, and clear written briefs. Devon-based clients can meet in person when it helps.
Can you redesign an existing logo?
Yes. Refreshes and rebrands are common. A refresh keeps what works (core equity, recognisable elements) and updates what does not. A full rebrand starts from a cleaner strategic position. Which route is right depends on what your customers already recognise.
Start a Project
Ready for a proper logo?
Send me your brief, business name, industry, audience, and what you need the logo to do. I’ll come back with a clear proposal within 48 hours.
Currently taking briefs