Devon, UK
Logo design that lasts.
A logo is the one asset a business reuses for the next ten years. Every touchpoint, every invoice, every shopfront — the mark appears everywhere. Design it right the first time and it carries the brand without effort. Get it wrong and everything downstream suffers.
I’m Jon Heavens, a graphic designer based in Devon with 15+ years of experience designing logos for businesses across the South West, the UK, and internationally. From single-mark logos to full brand identity systems with guidelines, print collateral, and digital rollout — every logo is designed to scale, survive, and stay relevant.
What Makes a Good Logo
Six principles
A Logo is a System
A proper logo comes with variants — horizontal, stacked, icon-only, monochrome, reversed. One file does not cut it. I deliver the whole system so the mark works on a pint glass, a billboard, and a favicon without compromise.
Scales Without Breaking
A logo that works at 32px favicon and 4-metre van wrap passes the test. Every mark I design is drawn for extremes — heavy stroke weight at the small end, clean geometry at the large end.
Built to Outlast the Brief
Trends age badly. Chrome gradients, outline-only marks, AI-generated weirdness — all dated within two years. My designs default to timeless construction: considered geometry, purposeful type, minimal ornament.
Print-Ready, Screen-Ready
Every final delivery includes vector source files (AI, EPS, SVG), print-ready PDFs, and screen-optimised PNGs with transparency. You can take the files to any printer, any developer, any supplier.
Proper Brand Guidelines
Every logo ships with usage rules — clear space, minimum size, colour values, what not to do. So whoever uses the mark next (you, an intern, a print supplier) knows how to apply it correctly.
Ownership is Yours
Once a logo project is paid in full, every file is yours outright. No licence terms. No attribution required. No payment-per-use. The mark belongs to your business.
Selected Logo Work
Logos designed by Jon Heavens
A selection of logo and brand mark projects across hospitality, trades, tech, gaming, music, and apparel. Each built as a system, not a single file.
Process
How a logo project runs
A four-stage process, scoped to the project. Typically three to six weeks for a logo-only brief, longer for full brand systems.
Discovery
Understanding the business, the audience, and the context the logo has to work in. A strong logo starts with a clear brief — what it needs to communicate and where it will appear.
Strategy
Before sketches, I establish visual direction: type-led or mark-led? Wordmark, monogram, or symbol? This decision shapes every design that follows.
Design
Multiple concept directions with clear rationale for each. Refinement based on feedback. Technical construction — grids, proportions, optical balance — happens during this phase.
Deliver
Final logo system in every format, brand guidelines document, and any supporting assets (favicon, social profile images, email signatures). Yours to keep.
Devon-Based, Globally Working
Local when it helps, remote by default.
Being based in Devon means I can meet local clients face-to-face when a project benefits from it — venue visits, on-location photography, supplier coordination. But most client work is handled remotely. Clash Grotesk is legible in Ohio just as easily as in Ottery St Mary, and a well-designed logo behaves the same way.
Questions
Common questions
How much does a logo design project cost?
Depends on scope. A standalone logo with variants and a basic guidelines document sits in one range. A complete brand identity system with full application rollout sits in another. I quote every project individually after a proper brief — no templates, no surprise fees. You get a clear proposal before any work begins.
How long does logo design take?
Typically three to six weeks from brief to final files for a logo-only project. Complex brand systems take longer. Rushed timelines are possible but usually mean compromises — I would rather quote honestly than overpromise.
How many concept directions do I see?
Usually two or three strong directions rather than a dozen weak ones. Each concept comes with a rationale explaining why it exists, so feedback is structured around strategy rather than personal taste. Revisions are built into the project fee.
Do I own the logo outright?
Yes. Once the project is paid in full, every file is yours. No licence terms, no payment-per-use, no attribution required. You can trademark the mark, reproduce it anywhere, and reuse it without contacting me.
What if I only want a logo, not a full brand identity?
Yes — logo-only projects are fine. That said, a logo on its own is usually applied inconsistently once it leaves my hands (wrong colour, wrong spacing, wrong typeface) which undercuts the whole point. Even a minimal set of usage rules helps. I can scope a project accordingly.
Do you work with businesses outside Devon?
Yes. Most of my clients are based outside Devon — across the UK, US, and Europe. Remote collaboration is the default, with video calls, shared files, and clear written briefs. Devon-based clients can meet in person when it helps.
Can you redesign an existing logo?
Yes. Refreshes and rebrands are common. A refresh keeps what works (core equity, recognisable elements) and updates what does not. A full rebrand starts from a cleaner strategic position. Which route is right depends on what your customers already recognise.
Start a Project
Ready for a proper logo?
Send me your brief — business name, industry, audience, and what you need the logo to do. I’ll come back with a clear proposal within 48 hours.